Viridian Announces Spring MAP Holiday

If you are thinking of buying a new laser for your weapon, it seems like the right time is now.

Viridian Weapon Technologies has kicked off a 30-day Minimum Advertised Price (MAP) holiday that allows and encourages discounts from regularly-enforced MAP Pricing. The incentive began April 1 and ends on April 30, 2022.

Don't forget to get a Viridian Laser compatible holster for your pistol here.

Viridian’s announcement comes at a busy and active time for the company. There are several spring launches at the ready to follow up previous new offerings and product announcements. Recent introductions from Viridian include the E SERIES Red Laser Sight for Stance, Savage Arm’s new Micropistol, the HS1 AR Handstop Infrared Laser, and an expanded line of Green Dot Optics. Green and Red E-Series Laser Sights were also just announced for the Springfield® Hellcat® Pro.

“We appreciate all the support of Viridian brick and mortar and eCommerce retailers,” said Viridian President and CEO Brian Hedeen. “This holiday is designed to allow our retailers the chance to get really aggressive and competitive. We also hope it creates demand and space for what’s to come—because we have some big announcements coming soon.”

Martin Lukačko

sales & marketing

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